WELCOME TO FRACTAL DIGITAL​

Strategic SEO consulting for DTC brands & online platforms

Discover your SEO competitive advantage, gain clarity, and drive organic growth.

Contact us

As featured on:

We can help if

  • You want us to formulate an SEO strategy that drives leads and sales.
  • You couldn’t figure out why your search rankings and traffic are stuck or on the decline.
  • You need advice on migration, intent-based content, link building, processes or hiring.
  • You want to determine if SEO is right for your marketing mix and growth.
  • You need to assess Total Addressable Market with Google search volume to determine SEO ROI.
  • You need to determine your competitive landscape and advantages.

Two types of client we typically work with

1. Chinese manufacturers with multiple DTC & B2C brands

  • Expand new distribution channel with Google SEO and diversify your reliance on Paid Ads. 
  • Drive direct and indirect organic traffic and sales to your eCom platforms.
  • Educate your target consumers before your competitors do with digital publishing. 

2. Multi-geo & lingual DTC & B2C platforms

  • Develop multi-geo & lingual SEO strategies that drive sign-ups, leads, and sales. 
  • Strategize and direct various organic traffic funnels (ToFu, MoFu, BoFu) across multiple web properties for optimal conversion. 
  • Channel brand equities to pages with the highest conversion value. 

Our services

Strategic SEO formulation

SEO Audit & Advisory

SEO Process
Design
Consultation

Case Studies

Proven Track Record

We have done it many times with our clients sites and personal sites. We can do it for you.

5K to 88K (+1,760%) monthly SEO traffic and growing for GameDayr.com

  • Generated $60K+ USD average monthly sales to various vendors through affiliate partnerships.
  • Featured on ESPN, Forbes, BBC, Bloomberg.
  • 90% U.S. search traffic, and 1,891 keywords rank on top 1 – 3 (Ahrefs).
  • 1/3 of the traffic is high buyer-intent, BoFu traffic.

632% Monthly SEO Traffic increased in 7 months - and growing for FiTivate.com

  • Generated 10,948 unique visitors starting from a brand new website.
  • No link building campaigns have been commenced during the period.
  • 89% of the traffic is New Visitor.
  • 317 keywords ranks on page 1, and 43 rank on position 1 – 3.

18K to 50K (+300%) monthly unique users in 10 months for DrWealth.com

  • Near doubled annual revenue to $1M through lead-gen focused SEO.
  • Acquired 1,000+ monthly average email subscribers.
  • Featured on DBS, SGX, Seedly, TechInAsia.
  • 76% SG search traffic, and 900+ finance keywords rank on top 1 – 3 (Ahrefs)

Why Choose us?

1. We’re highly selective

Existing clients trust us because they know we turn down projects where we do not see a good fit for us both. That means if we decide to take on the engagement, they can expect to see a dramatic return of investment.

2. We’re specialised

We develop deep SEO expertise and do not offer anything beyond our core expertise: deploying strategic SEO to drive organic traffic, leads generation and sales. That means you get what we do best.

3. We walk the talk

Unlike others, we run a portfolio of independent websites applying strategic SEO approaches that have produced results for us. That way you know you are getting what works, rather than theories or Google guidelines.

4. We’re culture aware

We are Chinese Singaporeans, we speak mandarin - and we understand US-China relations & both cultures well. Why engage someone who doesn’t speak your language to target consumers they have no experience with?

5. We focus on building long term relationship

No engagement means more to us than building a positive long term business relationship through sustainable value creation. We don’t often just work with a marketing director, but also their next organisations.

What others are saying

Bowen has deep expertise in SEO and he keeps abreast of the developments in this field. This is important as SEO changes frequently and it pays to have an expert to look at this area of your business whereby you are unlikely to have the bandwidth to do it well. Also, he thinks from the business point-of-view and recommends suitable improvements to be made, rather than implementing templates that may not work due to the uniqueness of the business or the industry it is in.
Alvin Chow
Alvin ChowCEO, Dr Wealth
I’ve had the pleasure to work with Bowen on multiple website projects. He is definitely an SEO guru that knows the game. Besides, I also appreciate his project management skills, he’s very good at breaking down our needs into actionable pieces along with valuable advice, which makes it a breeze for us to make decisions. Not every SEO know how to manage projects, and not every website PM knows SEO. He is the one! I recommend him.
John Zhang
John ZhangCEO, SEOActionBlog.com
Bowen has been very responsive and detailed in his advice and guidance to us. Being a veteran in the SEO scene, he has contributed immensely to gaining traffic to our website and overall optimisation of the platform. Even though our content genre might be a little niche, he is still able to propel considerable traffic to our site. Highly responsible and helpful, really glad to have engaged his help! 10 out of 5 stars for him!
Alvin Ho
Alvin HoCEO, Fitivate
Bowen helped us identified low hanging keywords to focus on so we can generate more traffic from it. Easy to work with and has a wide depth of expertise when it comes to SEO.
Rayner Teo
Rayner TeoTrader, Trading With Rayner
Bowen is fantastic to work with! I'm truly amazed by his audit skills and tremendous experience in SEO. He's helped me work on my Amazon Affiliate Site and get it fully recovered from the Algorithmic penalty on the start of 2020. If you are looking to achieve higher rankings or get your site recovered from any Google penalty, Bowen will be your go-to guy for that kind of thing!
Manh Hung
Manh HungDirector
Previous
Next

Hi there!

Thanks for taking an interest in my works. My name is Bowen Khong, and I’m a strategic SEO consultant based in Singapore. I’m an ex-Apple employee focusing on App. Store, and was the Head of Digital Marketing at Dr Wealth. First Singaporean SEO speaker, and panellist of Shenzhen SEO Conference 2019.

Over the past 5 years, I have built, grew, consulted, sold SEO-centric websites, and produced many successful SEO stories. I believe good SEO is bringing positive change, and perspectives to organisations in ways that are quite different from what they are used to or learnt. Only by adopting a new strategic lens, we can propel organisations to greater heights.

As an owner of Fractal Digital and multi-website portfolio, I keep abreast of the latest SEO Algomatic changes and development as well as ongoing exploration and testing of various innovative means to gain competitive advantage for our impact.

Further, I travel around the world and study from the best. I’m also part of many prominent SEO & content marketing communities worldwide including TrafficThinkTank, Affiliate Lab, Authority Hacker, Fat Stacks – which allow me to connect with other digital marketing experts.

Resources

Work with

Let's talk